19th September 2021 marks the 3rd Anniversary of the opening of SAIC DESIGN ADVANCED LONDON in 2018, and to celebrate our team of talented and forward thinking designers, lead by Carl Gotham, Advanced Design Director, have created two exciting concepts for MG and R brands.
The projects were the culmination of several months work following the reopening of the studio and readjusting to working remotely throughout the global pandemic over the past year and a half.
The team wanted to celebrate and explore the feeling of freedom in mobility, after months of restrictions and confinement it felt a relevant and personal topic. We wanted to tap into the cultural shifts in behaviours and trends that have emerged in the past 2 years, and the more we looked the brighter the ideas became. The results were two projects; MG MAZE and R RYZR, both offering unique takes on the world of urban mobility and user experience.